Young people are turning their backs on Facebook, according to a new report.
Two million people under the age of 25 will stop using the social network this year, research firm eMarketer predicted.
Facebook has a “teen problem”, the company said, adding that it expects fewer and fewer young social media users to continue to use the site in the future.
For the first time, the majority of US internet users between the ages of 12 and 17 won’t use Facebook once a month this year, eMarketer said.
It added that, while 83pc of social network users aged 18-24 will use Facebook in 2018, its share will fall to 81.5pc by 2021.
The number of Facebook users in the US aged 11 and younger is also expected to decline by 9.3pc over the year.
eMarketer also expects the number of Facebook users aged 12-17 and 18-24 to decrease by 5.6pc and 5.8pc, respectively.
“This is the first time eMarketer has predicted a decline in the number of US Facebook users in those age groups,” the company said.
“Facebook has a ‘teen’ problem,” said Bill Fisher, eMarketer’s UK senior analyst.” This latest forecast indicates that it’s more than a theory.”
The site’s overall user base continues to grow, however, thanks to its increasing popularity among older people.
Article Source: http://tinyurl.com/kbwqb42
- 60pc of spending online goes abroad
- Sharing distribution costs could help artisan food producers grow
- Brexit offering opportunities for Irish firms in fintech area
- Do you ‘think creatively and do things differently’? This entrepreneurial competition could be for you
- Home economics: Sinead Ryan answers your property questions
- 21 Belvedere Place, Dublin 1
- +353 1 855 4188
- +353 1 836 6550
- 19 Feb 201860pc of spending online goes abroad
- 19 Feb 2018Sharing distribution costs could help artisan food producers grow
- 19 Feb 2018Brexit offering opportunities for Irish firms in fintech area
- 16 Feb 2018Do you ‘think creatively and do things differently’? This entrepreneurial competition could be for you
- 16 Feb 2018Home economics: Sinead Ryan answers your property questions